What’s the absolute worst way to implement automation? 

• Not having reference documentation so that your automation is a “black box”

• Having the expectation that no fixes will be needed in the future

• Not giving your team a heads up about the automation project

• Not showing people how to use it

• Not phasing out the automation

What does phasing out automation actually look like? 

I’ll use the example of implementing an automated content system for a Facebook Ads Agency. (we helped them supercharge their client fulfillment with AI)

The agency initially had two copywriters who were both informed about the automation project.

Rather than transitioning quickly, we decided to implement a gradual integration. So first, we established basic project management communications to track task completion. Then, we implemented the AI which created their client deliverables.

Over time, with each feedback loop, we progressively refined the quality of the content produced.

The first “l” was their team’s quality, and the second was the quality of the automated context system. 

• Launch =  l………………l    

• V3        =   l………l    

• V3        =   l…l    

• V3        =   ll        

So, we were working side by side with their team for a period of time, assessing the differences between the human copy and the AI copy… over time, we shrunk that gap. 

So what’s the takeaway from this story?

It’s possible to reduce the amount of manual tasks in your business by leveraging automation, however, consider phasing out the implementation.

Connor Kaplan